Privacy Policy

1. Introduction

Reedys Agency ("we", "us", or "our") operates Hotline UGC ("the Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Platform.

2. Information We Collect

We collect information that you provide directly to us, including:

• Account information: name, email address, and profile details provided through our authentication provider (Clerk)
• Content: videos, images, and other media you upload to the Platform
• Payment information: processed securely through Stripe Connect; we do not store your full financial details
• Meta account data: ad account information, campaign data, and performance metrics when you connect your Meta account
• Shipping details: your name and shipping address, when you add them to receive products from brands
• Communications: messages and correspondence within the Platform, and in a private Slack channel with us if your plan includes one

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Platform
• Process payments and calculate earnings
• Manage advertising campaigns through Meta platforms
• Send transactional emails (content approvals, payout notifications, etc.)
• Ensure platform security and prevent fraud
• Comply with legal obligations
• Communicate with you about the Platform, including service updates, onboarding, and, if you have opted in, marketing of our products and services

4. Third-Party Services

We use third-party services to operate the Platform. Services that process personal data on our behalf include:

• Authentication: Clerk: sign-up, sign-in, and account management. You interact with Clerk directly when you create your account.
• Payments: Stripe processes payouts via Stripe Connect. You enter payment details directly with Stripe; we do not see or store your full financial information.
• Advertising integration: Meta (Facebook/Instagram), when you choose to connect your Meta Ads account, we retrieve advertising performance data through Meta's Marketing API to calculate creator royalties and display analytics within the Platform.
• Gifting: when a brand sends you a product, your name, email address and shipping address go to that brand's Shopify store to create the order. The brand's store holds that order under Shopify's terms and the brand's own privacy policy.
• Content analysis: when content is uploaded, we use a speech-to-text provider to transcribe its audio and a video understanding model to describe what the video shows. These providers process the content on our instructions, under terms that prohibit using it to train their own models, and the working copy they hold is deleted once the analysis is complete. They are named in the sub-processor list available on request below.
• Slack: on the Growth and Agency plans, a brand gets a private Slack channel with the Hotline team, shared between our Slack workspace and the brand's through Slack Connect. Messages written there are held by Slack. We also post the workspace's updates in that channel: new uploads and their review decisions (the creator's name, the upload's title and brief, and a link to the image for image uploads), messages from creators (the text only when the brand lets every team member read every conversation), and pay runs (totals and the number of creators, never what each creator is paid). Slack processes this under its own terms and privacy policy.
• Infrastructure: cloud hosting, database, content storage, and transactional email delivery provided by established enterprise providers. These providers act as sub-processors and handle data only on our instructions. A current list of infrastructure sub-processors is available on request from hello@hotlineugc.com.

Each named third-party service has its own privacy policy governing how they process your data.

5. Meta Platform Data

When you connect your Meta account, we access ad performance data including impressions, clicks, spend, and conversions. This data is used solely to calculate creator earnings and display performance analytics within the Platform. We do not sell or share this data with unrelated third parties.

6. Automated Analysis of Uploaded Content

Video and images uploaded to the Platform are analysed automatically, so that the brand you are working with can understand what their content contains and which parts of it performed well. By creating an account and uploading content, you agree to this analysis.

The analysis produces a transcript with timestamps, a description of what appears on screen, and labels describing the creative itself, such as how the video opens and which marketing angle it takes.

The analysis describes the content, not the person in it. We do not attempt to infer, and do not record, any characteristic of a person appearing in a video, including age, ethnicity, appearance, health, disability, religion or any other personal attribute.

Results are visible to the brand whose workspace the content was uploaded to, and to the creator who uploaded it. They are not shared with other creators or other brands. The providers who carry out this analysis act on our instructions, are contractually prohibited from using your content to train their own models, and receive only the content needed to perform the analysis. The working copy each provider holds is deleted once the analysis is complete.

7. Data Retention

We keep your personal information while your account is open. Uploaded content has no expiry date: a video, its transcript and its analysis are kept together while the workspace it belongs to exists, and are deleted together when the video or the workspace is deleted.

When you delete your account, your personal details are deleted straight away and your name is taken off everything you posted. Earnings, payout and cash-out records are kept for as long as tax and financial reporting law requires, attached to an account named "Deleted user". When a workspace is deleted, its content, files, messages and documents are deleted, and its payment records are kept the same way.

Short-lived records are deleted on a schedule. Rate-limit records, which hold IP addresses, go within two hours. Stored API responses go after 24 hours. Copies of content sent for analysis go once the analysis is complete. Deleted data leaves our database's restore history within 7 days.

A brand's Slack channel with us is archived, not deleted, 14 days after its plan stops including it, and what was posted in it stays in Slack. To have messages removed from it, email hello@hotlineugc.com.

Step-by-step instructions are on our Data Deletion page.

8. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit (TLS/SSL), secure database connections, and access controls. However, no method of electronic transmission or storage is 100% secure.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

Two of these you can do yourself. In the app, Settings, Profile, Your data lets you download everything we hold about you and delete your account. For the rest, email hello@hotlineugc.com and we respond within 30 days.

10. Cookies and Tracking Technologies

The Platform itself uses essential cookies for authentication and session management.

Our public marketing website may use additional cookies and similar technologies, including analytics cookies (to understand how visitors use the site) and advertising cookies set by platforms such as Meta, Google, LinkedIn, and similar providers (to measure the effectiveness of our marketing and to show relevant ads to people who have visited our site). Where required by law, these cookies are only set after you consent through our cookie banner.

You can manage non-essential cookies through your browser settings or through the cookie preferences shown on our marketing site.

11. Marketing and Advertising

We may market the Platform to existing and prospective customers. This may include:

• Sending email or other communications about new features, product updates, and offers. You can opt out at any time using the unsubscribe link in any such message or by contacting us.
• Measuring the effectiveness of our marketing, including through analytics and advertising platforms (such as Meta, Google, LinkedIn, and similar providers).
• Showing relevant ads on third-party platforms. Where we do this, we may share limited information (for example, hashed email addresses or website activity) with those platforms to create audiences, exclude existing customers, or measure campaign performance. These platforms act as independent controllers of any data you provide to them directly and are subject to their own privacy policies.

If you are a resident of the European Economic Area, United Kingdom, or California, you may have additional rights over how your information is used for marketing, including the right to object to processing and the right to opt out of the "sharing" of your information for cross-context behavioural advertising. To exercise these rights, contact hello@hotlineugc.com.

12. Children's Privacy

The Platform is not intended for users under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of significant changes via email or through the Platform. Your continued use of the Platform after changes constitutes acceptance of the updated policy.

14. Contact

If you have questions about this Privacy Policy, please contact us at hello@hotlineugc.com.